[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.betica.cz\/co-je-to-internet-marketing\/#Article","mainEntityOfPage":"https:\/\/www.betica.cz\/co-je-to-internet-marketing\/","headline":"Co je to internet marketing?","name":"Co je to internet marketing?","description":"Dne\u0161n\u00ed sv\u011bt je prostoupen modern\u00edmi technologiemi. Dnes ji\u017e nepot\u0159ebujeme fyzick\u00fd kontakt, abychom si mohli s n\u011bk\u00fdm popov\u00eddat, a to a\u0165 u\u017e se jedn\u00e1 o \u010dlena rodiny, zn\u00e1m\u00e9ho \u010di ciz\u00edho \u010dlov\u011bka. Sta\u010d\u00ed k tomu internet a soci\u00e1ln\u00ed s\u00edt\u011b. V\u0161imn\u011bme si tak\u00e9, \u017ee pr\u00e1v\u011b internet se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed st\u00e1le v\u00edce za\u0159\u00edzen\u00ed. Najdeme jej ji\u017e nejen v po\u010d\u00edta\u010d\u00edch, […]","datePublished":"2020-07-17","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.betica.cz\/author\/#Person","name":"","url":"https:\/\/www.betica.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"betica.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.betica.cz\/wp-content\/uploads\/seo1_10_6.png","url":"https:\/\/www.betica.cz\/wp-content\/uploads\/seo1_10_6.png","height":0,"width":0},"url":"https:\/\/www.betica.cz\/co-je-to-internet-marketing\/","about":["Web"],"wordCount":447,"articleBody":"      Dne\u0161n\u00ed sv\u011bt je prostoupen modern\u00edmi technologiemi. Dnes ji\u017e nepot\u0159ebujeme fyzick\u00fd kontakt, abychom si mohli s n\u011bk\u00fdm popov\u00eddat, a to a\u0165 u\u017e se jedn\u00e1 o \u010dlena rodiny, zn\u00e1m\u00e9ho \u010di ciz\u00edho \u010dlov\u011bka. Sta\u010d\u00ed k tomu internet a soci\u00e1ln\u00ed s\u00edt\u011b.V\u0161imn\u011bme si tak\u00e9, \u017ee pr\u00e1v\u011b internet se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed st\u00e1le v\u00edce za\u0159\u00edzen\u00ed. Najdeme jej ji\u017e nejen v po\u010d\u00edta\u010d\u00edch, kde bychom jej o\u010dek\u00e1vali, n\u00fdbr\u017e i v r\u016fzn\u00fdch \u201echytr\u00fdch\u201c za\u0159\u00edzen\u00edch, jako jsou iPady, mobiln\u00ed telefony \u010di dokonce televize.Je samoz\u0159ejm\u00e9, \u017ee i firmy na tuto situaci pom\u011brn\u011b pru\u017en\u011b zareagovaly a objevil se nov\u00fd druh propagace. P\u0159esto se n\u011bkte\u0159\u00ed ptaj\u00ed: co je to internet marketing? Slova zn\u011bj\u00ed zn\u00e1m\u011b, ale dohromady p\u0159\u00edli\u0161 smyslu na prvn\u00ed pohled ned\u00e1vaj\u00ed. Ov\u0161em, skute\u010dn\u011b jen na prvn\u00ed pohled.Nejedn\u00e1 se toti\u017e o nic jin\u00e9ho, ne\u017e o propagaci na internetu a pomoc\u00ed internetu. Ta m\u016f\u017ee m\u00edt mnoho nejr\u016fzn\u011bj\u0161\u00edch podob. Tou nejzn\u00e1m\u011bj\u0161\u00ed jsou nejsp\u00ed\u0161 b\u011b\u017en\u00e9 reklamy na okraj\u00edch webov\u00fdch str\u00e1nek. Ty mohou b\u00fdt obvykle aplikac\u00ed typu addBlock odstran\u011bny, ov\u0161em s t\u00edm m\u016f\u017ee b\u00fdt probl\u00e9m.Faktem je, \u017ee za zobrazov\u00e1n\u00ed reklam dost\u00e1vaj\u00ed majitel\u00e9 t\u011bchto web\u016f pen\u00edze. Pokud m\u00e1te tedy tento dopln\u011bk zapnut\u00fd, pak z va\u0161\u00ed n\u00e1v\u0161t\u011bvy nemaj\u00ed ani korunu. V\u011bt\u0161ina z nich to ne\u0159e\u0161\u00ed, av\u0161ak n\u011bkter\u00e9 odm\u00edtnou p\u0159\u00edstup, pokud jej m\u00e1te zapnut\u00fd.Dal\u0161\u00edm typem, se kter\u00fdm se setk\u00e1v\u00e1me, jsou reklamy ve vide\u00edch. Sledujete nap\u0159\u00edklad n\u011bjak\u00e9 video na YouTube a zjist\u00edte, \u017ee je pln\u00e9 reklam. I tyto samoz\u0159ejm\u011b addBlock odstran\u00ed, av\u0161ak i z nich m\u00e1 vlastn\u00edk kan\u00e1lu, na kter\u00e9m ono video je, pen\u00edze. Av\u0161ak op\u011bt, samoz\u0159ejm\u011b pouze z t\u011bch, kter\u00e9 jsou p\u0159ehr\u00e1ny.Internetov\u00e1 propagace v\u0161ak m\u016f\u017ee m\u00edt i mnohem nen\u00e1padn\u011bj\u0161\u00ed podobu. Tou mohou p\u0159edstavovat nap\u0159\u00edklad webov\u00e9 str\u00e1nky, kter\u00e9 se tv\u00e1\u0159\u00ed na prvn\u00ed pohled jako nez\u00e1visl\u00e9, p\u0159esto\u017ee pat\u0159\u00ed n\u011bjak\u00e9 firm\u011b a propaguj\u00ed jej\u00ed produkty.Zapomenout nem\u016f\u017eeme ani na dob\u0159e vypadaj\u00edc\u00ed odkazy, kter\u00e9 n\u00e1s v\u0161ak p\u0159esunou na hlavn\u00ed str\u00e1nku webu n\u011bkter\u00e9 z firem.Je dobr\u00e9, pokud jsme si t\u011bchto v\u011bci v\u011bdomi. Pak jim toti\u017e ani zdaleka tak snadno nenalet\u00edme a ochr\u00e1n\u00edme jak na\u0161i pen\u011b\u017eenku, tak sami sebe.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to internet marketing?","item":"https:\/\/www.betica.cz\/co-je-to-internet-marketing\/#breadcrumbitem"}]}]